Friday, April 22, 2011

welcome to the family.

the wait is over, the time has come. are you ready?

i am pleased to introduce you to the newest branch of the vintage heart family tree.

third coast coffee roasting!

this company has not only won my heart by providing consistently stellar coffees and espresso (i'm constantly over-caffeinated, thank you) but also with their charming personalities. most importantly though, they have complete transparency with their product. i will briefly touch on a few elements of their practices today, but luke (the all knowing - always informed - people person of the group) will be guest posting here periodically to give you a more thorough understanding.

here it is, one of the first (of many to come) family portraits.

(left to right: joe, clay (lower), luke, linda)

so, some quick facts on the third coast crew:

located: here in town! head down south congress past ben white and they are tucked away right at st. elmo street. their entire roasting facility as well as offices are located there. it's a really great space and they have been gracious enough to give me short tutorials on the roasting process.

who: joe is the owner and roasting master. okay, he might not call himself that (master), but he is. he works very closely with the co-ops and farmers to make sure the quality of life and beans are all excellent. more on that later.

what: coffee! they have organic, fair trade and transitional coffees. luke is going to post on the details and specifications of all of those titles so be looking forward to that. as i mentioned earlier, they have complete transparency with their product. each pound of coffee that leaves the warehouse has a tracking number on it that you can take to the third coast website and see exactly where the beans originated. i know, i love that too.

so, there it is! thanks everyone for chiming in to see what the big reveal was! it was fun getting to hear from you all via facebook/twitter/blogger! keep in touch!

want to know more about third coast and just can't wait?
you can find them on twitter (@roastedbyjoe) and their website.


  1. We're glad to have you as part of the family, Mallory!

  2. Way to go! I can't wait to try some. I'm curious to hear about the roasting process as well!

  3. this will be the beginning of a beautiful relationship.